20+
Businesses grown across Kerala
4.6×
Peak ROAS — eCommerce, Kozhikode
280
Leads in 6 weeks — Education, Malappuram
Proof of work
Real results from a real Kerala client.
Every metric below is from the actual Meta Ads Manager dashboard.
Case study · iWorld — Multi-location Retail · Kannur, Calicut & Malappuram
Challenge
New retail brand, zero digital presence across 3 Kerala cities. No ad history, no audience data, no WhatsApp enquiries from paid media.
Action
Meta Ads WhatsApp campaign with city-specific creatives for Kannur, Calicut and Malappuram. Audience layering, cost optimisation, creative A/B testing over 30 days.
Result
352 WhatsApp conversations. Cost per conversation dropped 47% — from ₹6.64 to ₹3.54. Brand reached top position across all 3 cities in under 30 days.
352
WhatsApp conversations
₹3.54
Cost/conversation (from ₹6.64)
47%
Cost reduction in 30 days
"Because of your work our brand is now top in Kannur, Calicut & Malappuram. Sales also increased really well — we can clearly see the results now. Your strategy and support really helped us grow fast."
— iWorld, Multi-location Retail, Kerala
Certifications & credentials
Google Ads Certified
Google Analytics Certified
Meta Blueprint Trained
HubSpot Marketing Certified
LinkedIn Profile
About me
I'm Not Just a Marketer.
I'm Your Growth Partner.
My name is Amal PP. I'm a performance marketing strategist based in Calicut, Kerala. I entered this field because I kept watching businesses lose real money on campaigns that weren't tracked, strategies that weren't tied to outcomes, and marketing spend that no one could account for.
Since then, I've helped businesses in Kozhikode, Kochi, Malappuram, Kannur, and beyond build marketing systems that actually pay for themselves. Every decision is data-driven. Every campaign is accountable. Every result is measurable.
Learn more about me →Core specialisations
Meta Ads · Google Ads · SEO · Local SEO · GA4 & GTM · Conversion Rate Optimisation · Content Marketing · Email Marketing · Web Development
Daily tools
Meta Ads Manager · Google Ads · GA4 · GTM · SEMrush · Search Console · Hotjar · WordPress · Mailchimp · Looker Studio
Industries served
eCommerce · Local services · B2B professional services · Real estate · Hospitality · Healthcare · Education across Kerala
Numbers from real campaigns
Every number comes from an actual client campaign.
4.6×
ROAS
Meta Ads · eCommerce, Kozhikode
₹165
Cost Per Lead
Google Ads · Healthcare Clinic, Calicut
280
Leads in 6 Weeks
Meta Ads · Education, Malappuram
320
Property Enquiries
Meta Ads · Real Estate, Kochi
Core services
Performance Marketing Services
in Calicut, Kerala.
Performance Marketing
Paid Ads Management
Facebook and Instagram advertising built for ROI. Audience research, creative strategy, A/B testing, and continuous optimisation on every campaign.
Learn more →
Conversion & Funnel Optimization
Auditing and improving your full marketing funnel from ad click to final purchase so more of your existing traffic converts into customers.
Learn more →
Growth Strategy Analytics
GA4 setup, custom dashboards, KPI frameworks, and data-backed growth roadmaps that connect marketing activity to real business outcomes.
Learn more →Digital Marketing
Google Ads Management
Search, Shopping, and Display campaigns with Quality Score focus, proper conversion tracking, and weekly performance reports.
Learn more →
SEO Services
Technical SEO, keyword strategy, content optimisation and ethical link building for sustainable organic growth.
Learn more →
Local SEO Kerala
Google Business Profile optimisation, citation building and review strategy to rank in Google Maps.
Learn more →Why performance marketing
Why Smart Businesses in Kerala
Are Switching to Performance Marketing.
Traditional marketing asks you to pay for exposure and hope it works. Performance marketing is built on a completely different premise — you define a measurable outcome, build a campaign around it, track every step of the customer process, and optimise relentlessly until your marketing budget consistently generates more than it costs.
Every rupee tied to a trackable result
Leads, sales, or sign-ups — every rupee connected to a measurable business outcome, not vague exposure metrics.
Full transparency into marketing ROI
Clear weekly data: ROAS, CPL, CTR, organic traffic — in plain language you can act on, not vague monthly reports.
Campaigns improve continuously
Every decision is based on live data. What works gets scaled. What doesn't gets fixed. The system improves every week.
Targeting precision that reduces waste
Your ads reach people who actually want what you offer — not a broad demographic that will never buy.
Why 20+ Businesses Trust Amal PP
Results First, Always
I measure everything. If a campaign isn't performing, I fix it fast — not at the next monthly review.
Transparent Communication
You always know exactly what's happening with your campaigns and why. No jargon, no vague reports.
Local Expertise, Global Standards
I understand the Kerala market and apply high-quality performance marketing principles to your specific business.
How I work
Here's How I Work
for Your Business.
A clear, data-driven process that builds on itself — every step informed by the last, every decision backed by real numbers.
Start the process →Business Analysis
I start with a deep dive into your business. I review your goals, target audience, competitors, current marketing performance, and growth opportunities. I need to fully understand where you are before I can map out where you're going.
Setup & Tracking
Before a single ad goes live, I make sure your tracking is airtight. I set up Meta Pixel, GA4, and Google Tag Manager to track every conversion accurately. Every future decision is based on clean, reliable data.
Launch & Optimize
With strategy locked and tracking in place, I launch your campaigns and monitor performance from day one. I continuously test creatives, audiences, and messaging — and optimise relentlessly until we find what converts best for your business.
Scale & Grow Revenue
Once we've found what works, I scale it strategically. I raise budgets on winning campaigns, reach new audiences, and build on proven results — turning steady performance into predictable, lasting revenue growth.
Client testimonials
What Clients Say.
20+ client reviews · 4.9 / 5 average rating
★★★★★
"Amal completely transformed our Meta Ads performance. Our ROAS went from below 2× to consistently above 4× within 3 months. More importantly, we understand exactly what's working and why. That transparency is rare."
Arjun K.
eCommerce Owner, Kozhikode
★★★★★
"We were spending heavily on ads with nothing to show for it. Amal audited our campaigns and rebuilt everything from scratch. Our cost per patient inquiry dropped by 65%. More leads at a fraction of the cost."
Shahana R.
Healthcare Clinic, Calicut
★★★★★
"Amal managed our admissions campaign and the results exceeded our expectations. 280 qualified leads in 6 weeks, and 22% of them enrolled. His understanding of the Malappuram NRI market was particularly impressive."
Pradeep V.
Education Institute, Malappuram
Common questions
Frequently Asked Questions.
Analytics via Google Analytics 4 docs
Ready to grow?
Ready to Grow Your Business?
Book a free 30-minute strategy call. No commitment. Just honest advice about what will work for your business.
Coverage
Performance Marketing
Across Kerala.
I work with businesses across Kerala — from Calicut to Kochi — getting you measurable results through paid advertising, SEO, and digital strategy.
Calicut / Kozhikode
Primary base — full service coverage for Kozhikode businesses
Kochi
Kerala's commercial capital — serving eCommerce, retail and tech businesses
Kannur
North Kerala specialists — local SEO and paid ads for Kannur businesses
Malappuram
Fast-growing district — Meta Ads and Google Ads for Malappuram businesses
Marketing Insights
Latest from the Blog.
Practical guides on performance marketing, paid advertising, and SEO for Kerala businesses.
Guide
What Is Performance Marketing?
A complete guide to performance marketing for Kerala businesses — what it means, how it works, and why it drives real ROI.
Comparison
Meta Ads vs Google Ads for Kerala
Which platform delivers better ROI for Kerala businesses? An honest comparison based on real campaign data.
Troubleshooting
Why Facebook Ads Aren't Working in Kerala
The 7 most common Facebook and Instagram advertising mistakes made by Kerala businesses — and how to fix them.