About
ABOUT
AMAL PP
Performance Marketing Strategist based in Calicut, Kerala. Helping businesses across India grow revenue through data-driven marketing that's accountable to real business outcomes.
20+
Businesses grown
4.9/5
Average rating
100%
Data-driven approach
Certifications & credentials
Google Ads Certified
Google Analytics Certified
Meta Blueprint Trained
HubSpot Marketing Certified
LinkedIn Profile
My story
The Problem I Set Out to Solve.
I'm Amal PP, a performance marketing strategist based in Calicut, Kerala. I entered this field because I kept watching businesses across Kerala invest real money in advertising and walk away with nothing verifiable to show for it.
Not because the platforms didn't work. Not because the products were poor. But because nobody was tracking properly, nobody was testing systematically, and most importantly, nobody was holding the marketing accountable to real business outcomes.
So I specialised. I focused on performance marketing — where results are non-negotiable, tracking is the foundation, and every campaign exists to answer one question: did this generate a measurable return on investment?
Book a Free Strategy Call →Core specialisations
Meta Ads · Google Ads (Search, Display, Shopping, YouTube) · SEO · GA4 · GTM · Conversion Rate Optimisation · Local SEO · Content Marketing · Email Marketing · Web Development
Certifications
Google Ads Certified · Google Analytics Certified · Meta Blueprint Trained · SEMrush Academy Completed
Industries served
eCommerce · Healthcare · Education · Real estate · Local services · Hospitality · B2B professional services across Kerala
Service area
Based in Calicut (Kozhikode). Serving Malappuram, Kannur, Kochi, and all of Kerala remotely.
My expertise
What I Specialise In.
Meta Ads (Facebook & Instagram)
Hands-on campaign management across lead generation, eCommerce, and retargeting. Audience research, creative strategy, Conversion API setup, and scaling profitable ad sets.
View service →Google Ads
Search, Display, Performance Max, and Local Service Ads. Keyword strategy, Quality Score optimisation, landing page alignment, and bid strategy management.
View service →Conversion Funnel Optimisation
End-to-end funnel auditing using heatmap data, session recordings, and A/B testing. Landing page, lead form, and checkout flow improvements.
View service →Analytics & Tracking
GA4 with custom event tracking, Google Tag Manager, Meta Pixel with standard and custom events, cross-channel attribution modelling.
View service →SEO & Local SEO
Technical SEO audits, on-page optimisation, content strategy, local SEO, and link building for Kerala businesses.
View service →Digital Marketing Strategy
Multi-channel growth planning, KPI frameworks, competitive analysis, channel mix optimisation, and monthly performance reviews.
View all services →My principles
Three principles that guide every engagement.
Every business I work with benefits from the same foundational approach — regardless of industry, budget, or channel mix.
Data Over Assumptions
I track everything measurable. If data shows something isn't working, it changes regardless of how much effort went into building it. Every campaign change, every SEO priority, every budget reallocation is justified by data — never gut feel.
Business Outcomes Over Metrics
Clicks and impressions are inputs. Revenue, qualified leads, and ROI are what matter. I optimise for outputs, not vanity numbers — and I report in plain language that connects marketing activity to business results.
Honesty Over Optimism
I will tell you if your budget is too small for your goal, or if a strategy won't work for your specific market. Honest assessment is more valuable than a confident pitch. This is why every engagement starts with a free strategy call — not a sales presentation.
Questions
About Working With Me.
Ready to grow?
Let's Talk About Your Business.
Free 30-minute strategy call. No commitment. Just honest advice about what will work for your business.