Portfolio · Calicut, Kerala
Real Results.
Real Clients.
Real Kerala.
Every metric on this page comes directly from a live Meta Ads Manager, Meta Business Suite, or Google Analytics 4 dashboard — and the screenshots are embedded inside each case study to prove it. No estimates. No stock-photo success stories. This is what performance marketing looks like when done right — in Calicut, Kozhikode, Kannur, Malappuram, and Kochi.
20+
Businesses Grown
3.8M
Instagram Views
47%
CPR Reduction · iWorld
3K
WhatsApp Conversations
3.8M
Instagram Views
+211.5% · Nov 2025–Mar 2026
₹3.54
Lowest CPR Achieved
WhatsApp conv. · iWorld Meta Ads
3K
WhatsApp Conversations
+170.4% · Business messaging
22.1K
New Followers
+211.2% · Instagram growth
Verified work · Kerala
Campaign Case Studies.
Every Number is Real.
All metrics below are pulled directly from Meta Ads Manager, Meta Business Suite, and Google Analytics 4. These are not projections — every number is verified from a live dashboard. Screenshots are embedded inside each case study.
Meta Ads · WhatsAppiWorld — Multi-location Retail
Kannur · Calicut · Malappuram, Kerala
iWorld launched as a new multi-city electronics retail brand with zero digital presence, no audience data, and no prior ad history. Two Meta Ads campaigns were run — the first established reach across three cities, the second was optimised to drive down cost per WhatsApp conversation by 47%. Every number below is from the live Meta Ads Manager dashboard.
352
Total WhatsApp Convs.
₹3.54
Final Cost / Conv.
47%
Cost Reduction
64.7K
Total Views
135 conversations · ₹6.64 CPR · 35.4K views
217 conversations · ₹3.54 CPR · 29.2K views
Challenge
New retail brand, no audience data, zero Meta ad history. Needed to reach qualified WhatsApp buyers across Kannur, Calicut, and Malappuram simultaneously.
Action
Two-phase campaign strategy — broad city reach in phase one, then creative A/B testing and bid optimisation to halve cost per conversation in phase two.
Result
352 total WhatsApp conversations. CPR dropped 47% — from ₹6.64 to ₹3.54. Brand became top digital presence across all three cities in under 30 days.
“Because of your work our brand is now top in Kannur, Calicut & Malappuram. Sales also increased really well — we can clearly see the results now. Your strategy and support really helped us grow fast.”
— iWorld, Multi-location Electronics Retail, Kerala
Meta AdseCommerce Brand — ROAS Turnaround
Kozhikode (Calicut), Kerala
An eCommerce retailer in Kozhikode was running Meta Ads at below 2× ROAS with inconsistent performance and no structured creative testing. A full account rebuild was required — new campaign architecture, audience layering strategy, and creative refresh cycles.
4.6×
Peak ROAS
<2×
Starting ROAS
3 mo
To Consistent 4×+
Challenge
Inconsistent results below 2× ROAS, no structured creative testing, poor campaign architecture.
Action
Full account rebuild — campaign structure, pixel events audit, Advantage+ testing, weekly creative refresh.
Result
ROAS scaled to 4.6× peak, consistently above 4× within 3 months. Full transparency on what worked and why.
“Amal completely transformed our Meta Ads performance. Our ROAS went from below 2× to consistently above 4× within 3 months. More importantly, we understand exactly what’s working and why. That transparency is rare.”
— Arjun K., eCommerce Owner, Kozhikode
Google AdsHealthcare Clinic — CPL Reduction
Calicut (Kozhikode), Kerala
A healthcare clinic in Calicut was spending heavily on Google Ads with poor lead quality and a high cost per patient inquiry. A full campaign audit revealed keyword waste, poor Quality Scores, and misaligned landing pages that needed immediate correction.
65%
CPL Reduction
₹165
Cost Per Lead
↑ Vol
More Leads, Less Spend
Challenge
High cost per inquiry, poor Quality Score, wasted spend on irrelevant search terms.
Action
Full campaign audit, keyword restructure, negative keyword build-out, landing page alignment, bid strategy overhaul.
Result
65% drop in cost per patient inquiry. More leads at a fraction of previous spend. Sustainable campaign structure.
“We were spending heavily on ads with nothing to show for it. Amal audited our campaigns and rebuilt everything from scratch. Our cost per patient inquiry dropped by 65%.”
— Shahana R., Healthcare Clinic, Calicut
Meta AdsEducation Institute — Admissions Campaign
Malappuram, Kerala
An education institute in Malappuram needed to drive admissions enquiries within a specific seasonal window. Deep understanding of the Malappuram NRI demographic — family decision-making patterns, language preferences, and timing — was essential to building campaigns that converted.
280
Leads in 6 Weeks
22%
Enrolment Rate
6 wk
Campaign Duration
Challenge
Seasonal admissions window, competitive market, NRI audience with specific decision-making dynamics.
Action
NRI-targeted Meta Ads with Malayalam and English creative variants. WhatsApp lead gen optimised for enrolment conversations.
Result
280 qualified leads in 6 weeks, 22% enrolment rate. Exceeded the seasonal target significantly.
“Amal managed our admissions campaign and the results exceeded our expectations. 280 qualified leads in 6 weeks, and 22% of them enrolled. His understanding of the Malappuram NRI market was particularly impressive.”
— Pradeep V., Education Institute, Malappuram
Meta AdsReal Estate Developer — Property Enquiries
Kochi, Kerala
A residential real estate developer in Kochi needed to generate qualified property enquiries for a new apartment project. High-value purchase decisions required a funnel approach — awareness, engagement, and retargeting — with creative that built credibility at each stage.
320
Property Enquiries
↓ CPL
Cost Optimised
3-stage
Funnel Built
Challenge
High-value purchase, long decision cycle, need for quality lead filtering to avoid low-intent enquiries.
Action
Three-stage Meta Ads funnel — awareness video, engagement retargeting, WhatsApp lead gen. Income and location layering.
Result
320 qualified property enquiries with strong intent signals. Developer reported the highest quality leads they had received.
Local SEOLocal Service Business — Google Maps & SEO
Kozhikode (Calicut), Kerala
A local service business in Kozhikode had no Google Business Profile visibility and was not appearing for any local search queries. With no paid ad budget, organic and local SEO was the only viable channel to generate inbound enquiries.
P1
Google Maps Rank
↑3×
Organic Calls/Month
4 mo
To Page 1
Challenge
Zero Google Maps visibility, no reviews, unoptimised GBP, no local landing pages targeting Kozhikode queries.
Action
Full GBP optimisation, review generation strategy, local citations, service-area landing pages, on-page SEO, structured data.
Result
Page 1 Google Maps for target keywords within 4 months. 3× increase in monthly inbound calls from organic search.
Web DevelopmentGreen Planet Hotel — Full Website Build
Kerala
A complete hotel website built from the ground up — custom design, real photography integration, hotel schema markup, mobile-first performance, booking CTA flow, and SEO-ready architecture. Delivered as a single-page performant HTML site with animations and structured data for Google search.
100
PageSpeed Score
Schema
Hotel Markup Added
Mobile
First Design
Challenge
No web presence. Needed a credibility-building site that would convert visitors and rank for hotel searches in Kerala.
Action
Custom HTML/CSS build with animations, real photography, hotel schema, mobile-first layout, booking CTA architecture.
Result
High-performance, SEO-structured hotel site with structured data, fast load time, and strong visual credibility.
Web DevelopmentNaura Bistro — Restaurant Website
Kannur, Kerala
A full restaurant website for Naura Bistro in Kannur — dark luxury aesthetic, complete menu integration, customer reviews section, photo gallery with lightbox functionality, and restaurant schema markup. Designed to rank for “restaurant Kannur” searches and convert visitors into reservations.
Menu
Full Integration
Schema
Restaurant Markup
Gallery
Lightbox + Reviews
Challenge
New restaurant needing an online presence that matched its luxury positioning and drove table bookings.
Action
Dark luxury design system, menu page, gallery with lightbox, reviews section, restaurant schema, reservation CTA.
Result
Fully functional, SEO-ready restaurant website with strong visual identity and Google-crawlable structured data.
Instagram · WhatsApp BusinessInstagram & WhatsApp Growth — Organic + Paid
Kerala · Nov 2025 – Mar 2026
A full social media growth mandate covering Instagram content strategy, Reels production, and WhatsApp Business inbox management. Over a 4-month period, the account scaled from near zero organic reach to 3.8M views, 374K reach, and 3,000 WhatsApp conversations — with organic contacts growing 161.7% and paid contacts up 912.5%. All metrics are direct from Meta Business Suite Insights.
3.8M
Total Views
374K
Total Reach
353.6K
Content Interactions
3K
WhatsApp Convs.
✦ Verified dashboard screenshots — Meta Business Suite Insights
2.3M views · 172.2K reach · 218.5K interactions · Mar 2026
3.8M views · 374K reach · 353.6K interactions · Nov 2025–Mar 2026
258.7K post interactions · Reels-led growth · +29.6%
2.6K contacts · 3K conversations · Organic +161.7% · Paid +912.5%
22.1K
New Followers
+211.2%
2.9K
Link Clicks
+14.6K%
2,472
New Contacts
+159.7%
71.4%
Non-Follower Reach
Organic discovery
Challenge
Low organic reach, no consistent content strategy, WhatsApp Business inbox not generating leads. Account needed full growth management from content to conversions.
Action
Reels-first content calendar, Malayalam + English content mix, consistent posting cadence, WhatsApp Business optimisation, and targeted paid boosts to accelerate reach.
Result
3.8M views, 374K reach, 22.1K new followers (+211%), 3,000 WhatsApp conversations, and 2,600+ total contacts — all verified from Meta Business Suite dashboards.
Skills & Tools
What I Use to
Deliver Results.
Every tool and platform I work with is chosen because it gives clients a measurable advantage — better data, faster decisions, and more revenue from every marketing rupee.
Meta Ads
Google Ads
Analytics & Tracking
SEO & Local SEO
Funnel Optimisation
Web Development
Client testimonials
What Clients Say.
20+ client reviews · 4.9 / 5 average rating
★★★★★
“Amal completely transformed our Meta Ads performance. Our ROAS went from below 2× to consistently above 4× within 3 months. More importantly, we understand exactly what’s working and why. That transparency is rare.”
Arjun K.
eCommerce Owner, Kozhikode
★★★★★
“We were spending heavily on ads with nothing to show for it. Amal audited our campaigns and rebuilt everything from scratch. Our cost per patient inquiry dropped by 65%. More leads at a fraction of the cost.”
Shahana R.
Healthcare Clinic, Calicut
★★★★★
“Amal managed our admissions campaign and the results exceeded our expectations. 280 qualified leads in 6 weeks, and 22% of them enrolled. His understanding of the Malappuram NRI market was particularly impressive.”
Pradeep V.
Education Institute, Malappuram
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