About
About
Amal PP
I am a Performance Marketing Strategist based in Calicut, Kerala. I help businesses across India grow their revenue through data-driven marketing. Every campaign I run is accountable to real, measurable business outcomes.
20+
Businesses grown
4.9/5
Average rating
100%
approach backed by real numbers
Certifications & credentials
Google Ads Certified
Google Analytics Certified
Meta Blueprint Trained
HubSpot Marketing Certified
LinkedIn Profile
My story
The Problem I Set Out to Solve.
I am Amal PP, a performance marketing strategist based in Calicut, Kerala. I entered this field because I kept watching Kerala businesses invest real money in advertising. However, they walked away with nothing verifiable to show for it.
The platforms were not the problem. The products were not poor either. The real issue was that nobody was tracking properly. Nobody was testing systematically. Most importantly, nobody was holding marketing accountable to real business outcomes.
So I specialised in performance marketing. In performance marketing, results are non-negotiable and tracking is the foundation. Every campaign exists to answer one question: did this generate a measurable return on investment?
Book a Free Strategy Call →Core specialisations
Meta Ads · Google Ads (Search, Display, Shopping, YouTube) · SEO · GA4 · GTM · Conversion Rate Optimisation · Local SEO · Content Marketing · Email Marketing · Web Development
Certifications
Google Ads Certified · Google Analytics Certified · Meta Blueprint Trained · SEMrush Academy Completed
Industries served
eCommerce · Healthcare · Education · Real estate · Local services · Hospitality · B2B professional services across Kerala
Service area
Based in Calicut (Kozhikode). Serving Malappuram, Kannur, Kochi, and all of Kerala remotely.
My expertise
What I Specialise In.
Meta Ads (Facebook & Instagram)
I handle hands-on campaign management across lead generation, eCommerce, and retargeting. This includes audience research, creative strategy, Conversion API setup, and scaling profitable ad sets.
View service →Google Ads
I manage Search, Display, Performance Max, and Local Service Ads campaigns. Additionally, I handle keyword strategy, Quality Score optimisation, landing page alignment, and bid strategy management.
View service →Conversion Funnel Optimisation
I conduct end-to-end funnel auditing using heatmap data, session recordings, and A/B testing. As a result, I identify and fix issues in landing pages, lead forms, and checkout flows.
View service →Analytics & Tracking
I set up GA4 with custom event tracking and configure Google Tag Manager. I also set up Meta Pixel with both standard and custom events. Additionally, I build cross-channel attribution models so you know exactly what is driving revenue.
View service →SEO & Local SEO
I conduct technical SEO audits and handle all on-page optimisation. Additionally, I develop content strategies, manage local SEO, and build quality links for Kerala businesses.
View service →Digital Marketing Strategy
I develop multi-channel growth plans and build clear KPI frameworks. Additionally, I conduct competitive analysis, optimise your channel mix, and run monthly performance reviews.
View all services →My principles
Three principles that guide every engagement.
Every business I work with gets the same foundational approach. This applies regardless of your industry, budget, or channel mix.
Data Over Assumptions
I track everything measurable. If data shows something is not working, it changes — regardless of how much effort went into building it. Every campaign change, every SEO priority, and every budget reallocation is justified by data. It is never driven by gut feel.
Business Outcomes Over Metrics
Clicks and impressions are inputs, not outcomes. Revenue, qualified leads, and ROI are what actually matter. So, I always optimise for outputs, not vanity numbers. Additionally, I report in plain language that connects marketing activity directly to business results.
Honesty Over Optimism
I will tell you honestly if your budget is too small for your goal. I will also tell you if a strategy will not work for your specific market. Honest assessment is more valuable than a confident pitch. That is why every engagement starts with a free strategy call — not a sales presentation.
Questions
About Working With Me.
Ready to grow?
Let's Talk About Your Business.
Book a free 30-minute strategy call with me. There is no commitment involved. I will give you honest advice about what will actually work for your business.
Areas I Serve Across Kerala